
THRIVE
Branding, Custom Typography, and Illustration
Instructor: Natasha Jen
2022
Gardening is complex and tedious. Gardening brands look pretty much the same. Either generical and cliche connotations or luxurious and trendsetter. How to make gardening entertaining, easy, and rewarding? Thrive positions itself differently than the conventional, decontextualizing the form into a new gardening perspective.
Secondary Typeface: LoRes 12 OT













