Branding and Custom Logotype
Redesign an outdated brand. The carbonated fruit drink called Quatro was chosen, which means "four" in Portuguese. The product was launched during the 80s to celebrate the new technological era. From research, It was found out their tv commercial manifests a vaporwave aesthetic, and from the comments, people did miss the taste of the 80s. The goal was to honor the 80s character without stripping out styles of that era but by finding common threads throughout different 80s graphic design and fashion pieces. Indeed, the intention is to echo the first logo into a contemporary version. Instead of only celebrating technology, the mechanical nature was broken with the physical watercolor texture, so it fits and balances the current era of automation overwhelm.
Secondary Typeface: Circular, by Lineto foundry
RESEARCH + PROCESS