THE BODEGA
Branding and Custom Typeface
Instructor: Natasha Jen
2021
The Bodega runs a Brazilian Restaurant that resembles the old Brazilian architecture and celebrates Bossa Nova, the national musical movement. The compressed, arched windows come up in the typeface created, The Bodega Sans, which is the base for the branding system.
Secondary Typeface: Pitch, by Klim Foundry
RESEARCH + PROCESS
